How can behavioural science help us promote better public policy? Recently there has been a lot of focus on informing, or nudging, individuals to help them make better choices. But the real lesson of behavioural science is very different: that our choices are crucially embedded in the systems (including regulations, taxes, as well as social norms) in which we live. So major social change needs systemic not individual-level change. Behavioural insights aren't an alternative to conventional policy, but can help better inform that policy.  

Wie?

Nick Chater is Professor of Behavioural Science at Warwick Busines School. His research focuses on the cognitive and social foundations of rationality, with applications to business and public policy. His research has won many awards including the Cognitive Science Society’s life-time achievement award, the David E Rumelhart Prize His book, The Mind is Flat, won the American Association of Publishers PROSE Award in 2019, for Best book in Clinical Psychology. Nick is a co-founder of the research consultancy Decision Technology; has served on the advisory board of the Behavioural Insight Team; and been a member of the UK government’s Climate Change Committee. 

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